The portal-like and news aggregator site I'm working on will be nothing more than a huge pain unless I can make it bring in some serious cash. Commission advertising is good if there are relevant advertisers out there, but why not get some of those pesky users to cough up some cash for the great service they'll be receiving?
The problem with charging for content is that it suddenly limits that premium content's availability, whereas part of my personal goal for this site is to better disseminate information. On the other hand, a simple "Donate" button might get some traction, but then won't it seem immoral to show ads on the page, or to make the hefty profit that I so very much would like to earn? Windfalls on the backs of charitable gift-giving would probably hurt my case when I'm at the pearly gates talking to St. Peter.
Could a micropayment platform give my site a monetizing boost? This profile of Flattr by The Economist probably just touches the surface of what's available right now, but a good place to start my research.
Saturday, January 22, 2011
My Hunt for Monetization Tools Begins: "Another approach to micropayments: Go on, Flattr yourself" @theeconomist
See this Amp at http://amplify.com/u/bncvk
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